FFLs, Firearm Retailers, and Gunsmiths

FFLs and Gunsmiths

Everything You Need to Sell Firearms Online — Securely and Legally.

Smooth Checkout

Checkout needs to be simple and frictionless, especially when compliance adds extra steps.

Speed = Sales

Increase your conversion rate by reducing page load times. Size matters.

Security

Exceed federal and local requirements for sensitive data -- for you and your customers.

Built for FFLs

Seamless e-commerce tools tailored for FFLs and Gunsmiths.

Modern Sporting Rifle Scope Can and Bipod

Compliance

Designed to surpass compliance requirements with the ATF and federal laws.

Autogenerate 4473s

Streamline sales and reduce human errors.

Bound Book Integrations

Integrate your Bound Book for smooth sales and automated compliance.

POS Integration

Integrate your POS for seamless sales and inventory management. Our POS is coming soon.

Assisted FFL Shipping

Split shipments that are required to ship to an FFL versus direct to the customer.

Simple, Secure API

Integrate our API anywhere you need it, any way you need it. Experiment easily.

bash


echo "FLEX_API_KEY=my_key" > .env
echo "FLEX_API_SECRET=my_secret" >> .env
echo "FLEX_API_TOKEN=my_token" >> .env

# Create an order
./flex.sh -X POST "/v1/orders" -v -d '{
  "po_number":"1234567890"
}'

# Get all orders and pretty print the ids
./flex.sh "/v1/orders" | jq '.[] | .id'

Built by people like you

We're a team of firearm enthusiasts defending the 2nd Amendment and our industry from legal and reputation attacks by helping FFLs get firearms in the hands of responsible consumers.

As a consumer, we become frustrated by sites that are hard to use and don't give us the information we need to trust your business and get us excited to buy. We aim to give you the tools to make your business more profitable by providing better service with smart systems.

Metrics-driven sales tools

Turn insights into growth

Customers online are no different than customers in your store, so why should your sales tools be any different?

Customer behavior insights for smart content.: Collect customer interest and activity to make smarter decisions.
Connect with your customers: If a trigger is hit, chat with them instantly.
Real-time sales and inventory tracking.: Track your sales and inventory in real-time.

Frictionless customer checkout

Boost Sales with a Smooth Checkout

Bad experiences can cost you customers, beyond just the sale.

Secure and customer friendly.: So many checkouts are hard to use and unintuitive to navigate. Enjoy the results of an easy checkout in sales numbers.
Gun friendly payments.: We support all major cards, even ACH (bank transfers), and financing options available.
Easy Ship to FFL selection.: We make it easy for your customer to ship to an FFL, on required items.
Mobile-optimized design.: We have all been there... trying to checkout on the phone in a grocery store.

Unmatched security and privacy

Customer and Private Data - Safe and Secure

End-to-end encrypted payments

No exceptions. Don't let your customers payment details hit your servers or go through your site.

Encrypted private data

We encrypt all critical and required data in transit and at rest. Keep it private from all bad actors.

Role-based access & audits

We limit access to your data based on roles, and track actions taken. Don't be surprised by anything.

The challenge

The Firearm Industry

The reality is that our industry is the black sheep of the retail world. We get blacklisted from the latest trends and platforms -- so we use second rate tools.

We get it. You are a business owner and trying to make a living with your passion. The solution is to make your business more profitable. But how?

Consumer Trust A strong Customer Experience (CX) is key to building trust. Part of that is a smooth checkout, but prior to the sale show them a personalized storefront to build excitement and answer the questions that you know they will have to build trust.
Agnostic Vendors. If you are locked in with one payment processor, one email provider, one shipping service then you are at risk. Only if you can transition to a new vendor, you are not at risk.
Analytics The key to success moving forward is to understand your customer's behavior and buying patterns. Only having a functional site to checkout isn't enough. SEO and marketing get you eyes, but Only onsite analytics will close the loop and make your business more profitable.

Without trust you can't sell. With vendor lock in, you might get cancelled tomorrow. Without analytics you can't grow. Move from just having a website to having a business that your customers return to time and time again.

Don't know where to turn?

This is a common problem for FFLs. Who do you trust? The answer to to trust no one and have options. Be able to change your vendors and not have it impact your business. Flex Commerce can move you from payment processor to payment processor or one host/cloud provider to another without impacting your customers.

Streamline Your FFL Business with a Secure, Compliant, and Profitable Commerce Platform